Lester Wunderman is the founder of Wunderman, one of the companies within Y&R Brands, for which I am the CMO.
One of the great part of my job is to get to meet and work with some of the most remarkable people in our business. In 1967, in an address at Massachusetts Institute of Technology, Lester identified, named and defined the phrase "Direct Marketing".
And he's still at it, at the wonderful age of 87. He even has a blog, which he updates quite a bit.
The below blog post is not about the DM business, but more about a day in the life of Lester.
Really fun.
http://lesterchroniclesblog.wunderman.com/archive/2007/11/05/4859.aspx
