Very cool live "advert" as the Brits would say. For T-Mobile. Also received over a million views on YouTube.
Saatchi & Saatchi's latest ad for T-Mobile will be on
air less than 48 hours after being filmed this morning at London's
Liverpool Street station, where 350 dancers performed routines as
commuters passed through the concourse.
'Dance',
created by Saatchi & Saatchi London, was produced using hidden TV
cameras within the station, which captured the spontaneous reactions of
commuters as they watched the dance troupe perform.
Came across this fantastic list of great billboard creative. An under utilized and under appreciated channel. Good to see there is still great work being done.
