What's Next In Marketing

What's Next: Tweetdeck

Cool App. Try it if you are a twitter user.

http://www.tweetdeck.com/beta/

What's Next: Tracking Twitter

My friend Marc Schiller and his mates over at Electric Artists have developed a fantastic tool that functions as a brand directory for those companies using Twitter.

http://www.trackingtwitter.com/brands

Here's what Marc had to say in an interview published on adweek.com:

"For a lot of clients we've been looking to build a strategy on Twitter," said Marc Schiller, shop CEO. "In doing that, we're always asking the questions 'Who has been using Twitter most effectively?' and 'Who's feeds should I follow?' and so we built a tool for our staff to follow Twitter feeds in different categories. So what we decided to do is just make it public because Twitter doesn't really have a good directory."

http://www.adweek.com/aw/content_display/news/digital/e3i4c6e3d05307c6e5fcfb50d31e8dcfa48

Very cool app. Check it out.

What's Next: Something Cool From Digg Labs

Very few people know that the Digg website also has a lab group (ala Google Labs). But they are doing some very cool stuff.

We've all seen some of the visualization tools that have been developed to track content, etc. in the blogsphere and in other places online.

Still think our sister shop VML's SEER is one of the coolest...http://www.vml.com/what_ET-3.aspx?serviceID=ET&subID=3)

Here's another from Digg Labs:

http://labs.digg.com/swarm/

Digg Swarm draws a circle for stories as they're dugg. Diggers swarm around stories, and make them grow. Brightly colored stories have more Diggs.

Very cool.

Twitter 101

So I'm not completely sold on Twitter. I mean, do I really need to know what's happening every minute of the day with one of my friends or business colleagues. Maybe too much info.

Now, there are some companies that are using Twitter in really clever ways. Such as Dell, which has essentially leveraged the platform as a sort of clearing outlet:

http://twitter.com/delloutlet

Really, really smart.

But I know many, many folks who don't even understand what twitter does. they've heard about it, read about it, know everyone is talking about it, but don't understand it.

For you, Twitter 101:

http://www.youtube.com/watch?v=ddO9idmax0o