What's Next In Marketing

What's Next: Conventional vs. Unconventional Marketing

Just discovered a great new blog by David Armano, who is VP of Experience Design with Critical Mass.

Here's one of his posts that I found particularly interesting. If you are trying to re-shape how your company or agency goes about developing brands strategy and program design, this will be helpful to you.

http://darmano.typepad.com/logic_emotion/2008/10/unconventional.html

What's Next: Active Leisure

On Demand is slowly becoming one of my favorite blogs (written by Rob Norman of GroupM).

http://robnorman.wordpress.com/

Rob wrote a terrific post the other day about how the marketing paradigm is changing, and:

"We made the observation that marketers are challenged by the concept of active leisure replacing the passive, and ad receptive, television paradigm."

The post is a more modern articulation of the old digital description of the difference between having a user "lean forward (using a computer)", rather than "lean back (watching TV)".

http://robnorman.wordpress.com/2008/08/29/these-things-we-should-know/

What's Next: Rob Norman And Keeping Up With The Media Landscape

A friend of mine called the increased focus on media "revenge of the nerds". More and more marketers are looking for their media agencies to be just as creative and innovative as their other agency relationships. And the media shops, in some cases, are really delivering.

Now, the unbundling of media form the creative shops is a complete disaster, but that topic will be for another post.

That said, if you want to keep up with the changes in What's Next with media, please check out my friend Rob Norman's blog.

http://robnorman.wordpress.com/

Rob is CEO of GroupM Interaction, meaning he is their definitive expert on the way technology and the internet are changing the marketing world. Brilliant guy, great, great presenter, and his blog is a great read. Enjoy.

Clients Who Blog

This is an interesting post from Peter Kim, an analyst at Forrester Research.

It lists what he thinks are the top thirteen blogs written by client side marketing professionals. Most marketing blogs are written by folks on the service side of the business (like me), so I thought it an interesting perspective to see what client types are saying in the blog sphere.

http://www.beingpeterkim.com/2007/07/introducing-top.html