No Blogging For One Month. Did I Miss It?

Here's and interesting post about not Tweeting for a month. Jeremiah spent his 20 days away from Twitter blogging more.

http://tinyurl.com/7lf9c8

While I spent the past 30 days or so doing no blogging, but instead have done all of my posting via Twitter.

@mcaplan70

It's been an interesting experience and an informative one in how brands and companies can or should not use social networking to build a relationship with consumers.

With a blog, you clearly need to give your posts much more thought. Yes, you can simply post a URL and a quick comment, but I think users have grown accustomed to a more in depth experience. More editorial comment. It's what gives a blog it's personality.

An article reprinted in a Bangkok newspaper from the Straits Times in Singapore offers an answer with "Blogging is so last year." What's replacing them are micro-blogs Twitter and Plurk, which can be sent from a mobile phone as well as a computer, and are limited to no more than 140 characters in length. And says one Twitter/Plurk devotee, "Blogging is getting to be a hassle. I think about and write a lengthy post, and then only get three comments."

With Twitter it's ready, (skip aim), fire). Like a post? TinyURL it and it's there.

Some folks become obsessed with Twitter.

http://tinyurl.com/ctdvlp

For someone "following" me (I have a couple hundred at this point...my blog was getting about 1000 visits a week), you can figure out quickly what my interests are. but I don't think you can get a quick feel for how I feel about them.

I've noticed this in most of the cases where I am following someone on Twitter, I know what they may be interested in, but not what their deeper opinion is.

For clients, what's clear is that Twitter absolutely has deep hooks for retailers. The Dell example is a great one:

http://tinyurl.com/nenmvh

My friend Bob Pearson (http://twitter.com/BobPearson1845) got Dell started on Twitter. Now they say they are making real money off it.

But for a deeper relationship with consumers, I don't think brands have quite figured it out. Sort of like when building their first website: if I build it will they come? Why will they come? I think the same thought process needs to be carried out with Twitter vs. a blog.

What are you strategic goals? What kind of consumer are you targeting?

It's something agency folks need to get acclimated with.

Comments

[cole: mitchells son]

daddy, ur the best!

[Accounting Dissertation]

Blogs are so informative where we get lots of information on any topic. Nice job keep it up!!