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It might be. The main thing I see that they did right was to align the brand message of "zingy" with the application. Unlike a toy that may get used once or twice, if this gains any traction people may use it on a regular basis. As awareness advertising, it may be a home run.
Also, if they are smart -- and they appear to be they will offer up coupons for Miracle Whip and other Kraft Food products.
Posted by: CarlenLea | May 18, 2009 at 10:12 AM