A quick follow up to my post from yesterday about the speech Tony Granger (our Global Creative Director) gave at the Clio's in which he said the agency business was now about "ideas" (no matter from where or on what platform), not just ads.
My friend Ben Palmer, the amazing Creative Director of The Barbarian Group, has a piece on adweek.com that echo's that thought, but focuses on how ideas are needed in regard to how creative agencies leverage social media for their clients. A good argument for what's needed, and a shout out to the social networks for more collaboration.
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