What's Next: Does Data And Analytics Really Help When You Need A Big Idea

I posted a quick tweet on Facebook this AM about the fact I was going into a meeting to discuss a client need around data.

I'm a big believer in data as a valuable tool to inform the decisions we make about marketing. One friend of mine argued that I was off base...that big ideas are more important and that they are developed intuitively, not through analysis of info.

I land in between. Still believe that our job as marketers is to develop the big idea...to tell a great story...to engage consumers on their terms. But I also believe that the decisions we make about what to say should be informed by the massive amount of consumer data we have.

Interesting thread.

http://www.facebook.com/profile.php?id=781883645&v=feed&story_fbid=78083125871