Recently AdAge asked a question about whether the Gov't should spend taxpayers dollars to help get consumers spending again.
| Question: |
| Is now the time to consider a government-sponsored campaign to try to get consumers spending again? |
| Yes |
 |
51% |
| No |
 |
49% |
So while I understand the critical nature of the economic situation,
I don't think a core competency of our gov't (aside from the Obama
folks who ran the campaign) is marketing. By the time the gov't machine
got through figuring out what to do we would either be out of this mess
or all of our companies will be owned by China. I want Mr. Obama and
his financial folks focused on the systemic issues our economy is facing, and not marketing.
That's why our job as marketers and counsel to our clients is more important than ever.
So while the above poll is pretty evenly split, I think that we play a critical role in all of this. The ability to engage consumers in a dialogue about why they should purchase a product has never been more important.
Whether it is a value proposition, a sale/discount situation, the launch of a new brand (yes, there are still a few out there), companies need the counsel of agencies and their staff on how to best achieve the MarComm goals of their clients.
So you know that poll that always shows that people who work in advertising are near the bottom of the list when it comes to trust? Well, now is our time to reclaim our place at the client table (and especially in the CEO suite) as a valued and trusted partner.