What's Not Next: The AAAA's Conference

The reports are pouring in from the AAAA's conference last week. Surprise, surprise, everyone is talking about how agencies need to get up to speed on digital or face irrelevance.

Duh.

Now, I have a lot of respect for many if the speakers at last weeks conference. Many are legends, like Lee Clow. But I find it a bit embarrassing when the content of many of the speeches simply seem to be designed to highlight an issue that most of us know is THE key issue facing the agency business.

Digitize or die. It's truly simple. Everything about the agency business is chaging (and for the better) and technology is at the tip of the spear.

I don't want to hear the same calls for change that have been written about and spoken about for two or three years now. I want to hear about real, tangible actions to help agencies get ahead of the curve.

How is your agency integrating technologists into your creative process? How are you re-structuring production deparments so that clients see that analog and digital work is managed in a seemless fashion.

More forward thinking is needed. A better public face for the industry needs to be established or all of us, and the AAAA's, are in trouble.

Comments

[Enoch_Root]

Yes. It's true. Traditional Ad Agencies do suck when it comes to Interactive Marketing. In fact, pathetic comes to mind. And it is because the old-school model doesn't apply any longer and the best Interactive Professionals can only tolerate about a week in the gross corporate culture of the average traditional ad agency. Too much pomp... too many print retreads trying to hang on to the tired old media.