What's Next: Forrester's "Groundswell"
I think I've mentioned before that I always keep two books on my nightstand. One for business and one for pleasure.
My pleasure book right now is the new Philip Roth novel, "Exit Ghost", which is just okay.
I loved his last novel, "The Plot Against America". Brilliant.
The business book I'm reading is called "Groundswell", which was written by two Forrester analysts, Charlene Li and Josh Bernoff.
http://www.forrester.com/Groundswell/index.html
It's got a bit too much "sell" in the first few chapters for my taste, but if you are interested in Social Media/Word of Mouth marketing, it is a fantastic primer for What's Next, and what you should be paying attention to.
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