Is This An Ad?

http://www.youtube.com/watch?v=k8TsOk-32Q8

This video is for a new company called Clustarack. Just take a look and you'll understand what they do.

Sure, it's a bit of a rip off of the great Honda "Cog" ad that won all the awards a few years ago.

http://www.youtube.com/watch?v=EEF0cg1j35o

But who cares, really? It's a great piece of film. Probably produced for next to nothing by Clustrarack. It'll get a gazillion views on YouTube. Get written about by hundreds of blogs. Etc. Etc. The ROI for the company will be amazing.

This kind of inventive story telling is where the agency business is headed as well.