What's Next: Forrester Asks Who Will Thrive And Who Will Fail

Forrester has a nice new blog that focuses on agencies.

http://blogs.forrester.com/agencies/2008/04/the-conflict-of.html?cid=112887514#comment-112887514

There was a post the other day about which agencies were best suited to survive the rapid changes taking place in the agency business.

"Both Agencies and clients have asked who and what type of agency will best drive the evolution to a more integrated and ‘connected’ agency."

You can read the entire post here:

http://blogs.forrester.com/agencies/2008/04/the-conflict-of.html?cid=112887514#comment-112887514

You can also take a look at the comment I posted:

The agency best suited has nothing to do with size. It has to do with leadership. Leadership that understands that in order to survive in this rapidly changing industry that you MUST embrace technology/digital, as it is the tip of the spear in regard to how we can best help our clients truly target their customers with relevant, engaging experiences.