Benjamin Palmer Of The Barbarian Group Knows What's Next
I love the work of The Barbarian Group and I am a huge fan of Benjamin Palmer's.
I've always been fascinated by the way they work as their model is one that call for a high level of collaboration within the shop, and they use technology to enable everyone to contribute ideas.
This type of "open source" ideation is part of what I am helping to build as part of DaVinci, WPP's new entity that will service all of Dell Computer's MarComm needs.
Ben has written a great piece on how agencies need a "Facebook" like culture to ignite and promote open ideation. It's a great read,
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