About Me

Mitchell Caplan is Chief Marketing Officer, North America, for Young & Rubicam Advertising and Chief Marketing Officer for Young & Rubicam Brands.

Early on in his career Mitch became fascinated with helping clients to think about how their marketing efforts could go beyond conventional thinking.

And since moving to New York over ten years ago, he has become recognized as one of the leading authorities on the successful integration of traditional marketing techniques with non-traditional marketing solutions.

Because of his ability to integrate multiple disciplines into highly integrated teams, Mitch was tasked in 2007 with leading WPP's integration of the largest consolidation of MarComm services ever: WPP's win of the global consolidation of all of Dell Computer's MarComm activities. As interim CEO of the entity WPP was tasked with building, Mitch led the successful transition of over $1.5 billion in MarComm spending and 800 different agency relationships into WPP.

In the past he has also led the business development efforts at several major agencies, including helping The Kaplan Thaler Group, where he was Managing Director, Business Development and Integration, become the fastest growing agency in the U.S. in 2004 and 2005, as named by Advertising Age magazine.

He was also Managing Director of think new ideas, one of the first and most successful digital agencies (and the first to go public), and was also President of The Martin Agency's Digital arm.

In his current position he is responsible for the business development and marketing efforts of both Young & Rubicam Advertising and Y&R Brands.