Contact
- Website: http://www.whatsnext.typepad.com
Biography
Mitchell Caplan is the Chief Marketing Officer for Young & Rubicam, the world's fourth largest agency network.
He is also Chief Marketing Officer for Young & Rubicam Brands, which is a global, collaborative network of preeminent companies in advertising, public relations, public affairs, brand identity and design, direct and database marketing, digital and interactive marketing, multicultural marketing and healthcare communications.
After spending many years as an Account Director with some of the U.S.'s leading agencies, Mitch took a job with think new ideas, one of the U.S's first interactive agencies. After ascending to the role of Managing Director for think's NY and Boston offices, he left to become President of The Martin Agency's interactive arm.
It was during this time that he became convinced that technology, and it's applications in the world of marketing and communications, was changing the agency business forever. And for the better.
